Redington Publications
Marketing / End-to-end campaign development / Brand / Reporting
The Future of Retirement Income
Working alongside marketers, digital specialists and designers, I helped shape Redington’s 'Future of Retirement' campaign. An attention-grabbing initiative built around the provocative message: 'Avoid a beans-on-toast retirement.' Designed in Turtl, the interactive piece combined infographics, animation and video to deliver a compelling story around financial planning. Over a six month period, we ran a targeted social campaign, using performance data from Turtl and social analytics to optimise content delivery and drive engagement.
Redington’s flagship campaign – The Sustainability Investment Survey
I led the marketing and design strategy end-to-end for the Sustainable Investment Survey. From developing the visual identity and managing timelines to co-ordinating cross-functional teams and overseeing the launch. Built in Turtl, the report evolved from previous years by analysing audience engagement data, allowing us to tailor content and design to what people cared about.
Data driven marketing
Building the thought piece in Turtl gave us deep insight into audience behaviour, from what they read and how long they engaged, to which devices they used. This data shaped our content and campaign strategy, helping us craft more relevant experiences. Using UTM links, we tracked digital campaign performance end-to-end, pinpointing exactly which platforms, creatives and social assets drove engagement and conversions.
Redington’s quarterly Publications – The Defined Contrarian, Investment Edge
With just a week to turn around each edition, I led the end-to-end marketing for Redington’s quarterly publications. This included content planning, design execution and social media strategy. Collaborating closely with internal teams to shape each issue around timely themes, drawing on performance data from previous editions to ensure content relevance for the audience.
