The challenge: To create material for children to spark their curiosity in learning Gujarati. I identified a gap in the market whilst I was on maternity leave; there is a lack of beautiful learning material for people that would like to learn Gujarati. Baby Bhasha is a company that I have set up with my partner during my redundancy. In 6 weeks, I designed a set of products using bespoke illustration, built a brand, pulled together a business plan, marketing and social media strategy and created all the various assets for launch.