Pangborn Sensory Science Symposium

Delivered a unified visual identity that elevated impact of the conference.

Challenge: Pangborn, a leading sensory and consumer science conference, needed a refreshed identity that felt cohesive, contemporary and aligned with its scientific themes. The team had already committed to using a photograph of the Edinburgh skyline, but the existing assets lacked a unifying visual system or a clear narrative to guide attendees through the event.

Solution: I analysed the conference themes and developed a complementary image library that expanded on the existing skyline photography. By pairing these images with a dynamic chevron motif, I created a visual language that conveyed progress, movement and the future of science. This identity was applied consistently across all conference materials to create a seamless and recognisable experience.

Results / Metrics

• Delivered a unified visual identity that elevated the professionalism and impact of the conference.

• Created a coherent user journey, helping attendees navigate themes and content more intuitively.