Challenge: With limited lead time and no existing framework, we needed to launch Redington’s first‑ever conference, driving registrations, elevating brand presence and delivering a seamless end‑to‑end journey from promotion to ticketing. 

Solution: I co‑led the marketing strategy and owned all design output, building a distinctive visual identity that worked across social, event, print and digital channels.

Key actions:

• Developed a cohesive visual identity for the conference, adaptable across all touchpoints.

• Mapped the full user journey from awareness to ticketing, ensuring clarity and conversion at every stage.

• Built targeted CVent emails and refined copy and creative using engagement data.

• Produced and tested multiple video assets across social channels, optimising creative based on performance.

Results & Impact

• £97.5K in revenue generated from a single LinkedIn ad with just £630 spend, a standout ROI driven by targeted messaging and strong creative.

• Increased registration momentum by optimising targeting, creative and user‑journey touchpoints.

• A cohesive, recognisable conference identity that elevated Redington’s brand presence across all channels.

• A scalable event‑marketing framework the team can reuse for future conferences.