Challenge: Mintel Consulting, a newly formed division of the core Mintel business needed an offset brand that showcased its expertise and clearly articulated its value proposition to clients. The identity had to feel distinct from the main Mintel brand while still using the existing colour palette, and it needed to work across global teams and multiple touchpoints.

Solution: I developed a full suite of marketing materials, pitch packs and digital assets that established a differentiated yet connected visual identity for the Consulting arm. To express their people‑centric, insight‑driven approach, I created a visual system combining bold photography with bespoke illustrations.

Results / Metrics

• Delivered a distinct offset brand that felt fresh while remaining aligned with Mintel’s core identity.