Challenge: Redington needed to elevate the quality, consistency and performance of its flagship publications including thought‑leadership reports, quarterly updates and major campaigns. Pieces required fast turnaround, clear storytelling and a more engaging, digital‑first experience. With no unified framework in place, content, design and campaign execution varied widely, limiting engagement and reducing the impact of Redington’s insights.

Solution: I led the end‑to‑end marketing and design strategy across multiple high‑profile publications, collaborating closely with marketers, digital specialists and subject specialists to deliver cohesive, insight‑driven experiences.

Key actions across publications:

• Developed distinctive visual identities tailored to each campaign, ensuring clarity, consistency and brand recognition.

• Built interactive, data‑rich publications in Turtl, using animation, video and infographics to increase engagement.

• Used audience behaviour data (read time, drop‑off points, device usage) to refine content structure and design.

• Ran targeted social campaigns, optimising creative and messaging using performance analytics.

• Managed timelines, cross‑functional workflows and launch plans to deliver each publication at pace, often within a one‑week turnaround.

• Created supporting assets including social content, landing pages, video teasers and internal comms to maximise reach.

Future of Retirement, built around the provocative “Avoid a beans‑on‑toast retirement” message, combining video, animation and infographics to tell a compelling story.

Data‑Driven Marketing: Used UTM tracking and Turtl analytics to pinpoint which platforms, creatives and assets drove the strongest engagement and conversions.